Gen Y, who was born from 1980 to 1994 is a group of customers with great purchasing power, becoming the top concern of many brands. To conquer this generation, brands need to understand the psychology and behavior of Gen Y to have an effective printed packaging identification strategy. If product marketers are interested in attracting […]
Category Archives: Market Trend
22
Apr
Apr
Social media has been influencing brands’ decisions for every aspect of the business since its inception, and packaging design is no exception. Before the days of Instagram and Twitter, packaging design was much simpler. No one had to consider the reaction consumers have towards things like box size, air pillows, and other key elements of […]
11
Mar
Mar
Featuring luxe packaging from Versace, Louis Vuitton, Alexander McQueen and more. The top moon cakes for the Mid-Autumn Festival 2020 – an annual event celebrated by East and Southeast Asian families who gather to give thanks for their harvested crops and admire the fullest moon of the year. Featuring luxe packaging from Gucci, Versace, Louis Vuitton and […]
09
Jan
Jan
81% of consumers will choose to try new products because of the eye-catching packaging. This shows how important the packaging is in creating the first impression of interacting with the user. Many companies have recognized that investing in packaging is a golden opportunity to stand out, convey the brand’s story, and easily connect with buyers. […]
07
Jan
Jan
In 2021, what color packaging trend will be crowned? Reflecting the outstanding developments in 2020, the color trend in packaging design in 2021 will shift to the natural color gamut, expressing harmony in human emotions. This is also the human spirit that people are aiming for after a turbulent 2020 year. Here are the top […]